We created ‘I’m Open To That’, a manifesto film communicating its brand philosophy: Life Opens Up With Galaxy.
Premiering at the Samsung Unpacked event in August 2021, the aim of the film was to bring the brand philosophy to life. It’s a celebration of the infinite possibilities that present themselves to us when we let our pioneering spirit take the wheel and floor it.
And what better way to celebrate all that life has to offer than with a song and dance. The ultimate full-throated film follows the bear-turned-man-turned-zombie-turned-woman-turned-whoever they want to be, as they go about dancing with penguins, learning new languages, popping aliens and taking a big bite into the delicious wonder of our world…and beyond. Proving that life is that more interesting when we just…open up.