During the two films for our latest campaign for Airbnb Germany, we hear a conversation between two people after their holiday. Even though they went to the same destination, their holidays couldn’t be more different, as we start to see the ‘standard’ holiday experience juxtaposed with the exact opposite – a holiday with Airbnb – unfold on screen. Families enjoying the ultimate summer adventures set against the backdrop of a unique and beautiful home creates a fomo-inducing contrast between the two very different experiences. As well as the films, we made multiple social assets to bring our campaign to life across a series of touch points.
While women around the world often feel constrained by traditional gender roles, athletes in Turkey are committed to pursuing their love for sport and fitness while staying true to themselves.
Our Nike campaign “This is Us” celebrates the stories of elite and everyday athletes from across Turkey. The film encourages women to push beyond personal barriers and the limitations others may place on them.
The red and white checkerboard design of the Croatian jersey is one of the most iconic in the world – especially after the country's relentless and impressive 2018 World Cup run.
We created this concept that lived as out of home, social content and t-shirts worn by the team during their massive welcome home parade in Zagreb (to which, 15% of the entire Croatian popular -around 550,000 people- attended).
Cristiano Ronaldo – one of the most celebrated and awarded football players (and athletes) of our time – just made a historic move to Italy.
While he's already won almost every title and trophy imaginable, his drive, ambition and focus on the future has propelled him forward into this next chapter of his career. To celebrate his move, we placed a massive billboard in Turin that lists out his greatest accomplishments and ends with one simple challenge: NOW FORGET IT ALL, AND DO IT AGAIN. The billboard went up in Turin right before his first home game on Saturday, August 24th.
In order to champion Britain’s small businesses and underscore Facebook’s contribution to the small business economy in the UK, we created ‘Let’s Get to Work’ – an integrated campaign revealed through a 60s-film, featuring VO by Kit Harington. At a time when the UK faces economic uncertainty, the campaign invites small businesses to meet and stay connected with even more customers around the world.
Featured businesses include Repton Boxing Club, the UK’s oldest boxing club, which brings local kids together with world renowned fighters; Huit Denim, which is building a premium global jeans brand and reviving the denim industry in Cardigan, Wales and Charlotte’s Butchery, an independent butcher run by Charlotte Mitchell, a female butcher using social media to stand out in a male dominated industry.
Cannes Lions - PR - 2 Gold Lions
Cannes Lions - Media - Silver Lion, Bronze Lion
Cannes Lions - Cyber - Shortlist
Cannes Lions - Direct - Shortlist
D&AD - White Pencil, Creativity for Good - Wood Pencil
One Show - Interactive - Shortlist
Eurobest - PR - Bronze
Eurobest - Media - Shortlist
New York Festivals – Digital - Finalist
Golden Drum - Digital - Silver Drum
Golden Drum - Media - Shortlist
Golden Drum - PR - Shortlist
Crystal Apple Awards - 4 Crystal Apples, 2 Silver Apples
Mixx Awards - Grand Prix, Gold, Silver
Felis Awards - 3 Felis Awards
The pressure of the Turkish government on media became clearer by the advent of the Gezi Park protests on May 2013. When the big news channels left people uninformed, internet became the main source of news. That’s why the government declared war on internet and was about to pass a new internet law. A law that allows authorities to erase any internet content within 4 hours, without even a court order.
Radikal, one of the major newspapers of Turkey wanted to raise awareness about the law. Yet we only had a few days to create a strong impact.
Agency: TBWA Istanbul
Executive Creative Director: İlkay Gürpınar
Creative Director: Volkan Karakaşoğlu
Art Director: Zeynep Orbay, Güney Soykan
Copywriter: Zeynep Orbay, Güney Soykan, Emre Gökdemir
Digital Head: Serhat Poyraz
Account Executive: Clara Sera Altparmak
Account Director: Ayse Erdogan
Video Case Producer: Omur Cicek
Agency Producer: Ovunc Hitay
To help Instagram launch the world's first vertical video platform, IGTV (and prove that vertical video as a medium just makes sense), we created a horizontal launch film with the most important piece missing from it.
Eurobest Design Silver, 2014
(Turkey's first & only design award in Eurobest)
Cannes Lions Design 2 Shortlists, 2014
New York Festivals Design - Silver, 2015
Agency: TBWA Istanbul
Art Director / Designer: Zeynep Orbay
'Give A Fuck' is a charitable platform that serves to connect the creative community with social causes, created by the people at Wieden+Kennedy Amsterdam.
'What The Fuck' Dice is a set of hand-painted wooden dice that create the best fucking 'fuck' combinations.
Some examples of the work I created at New York City Ballet. 2008 - 2009
(The identity for the Ballet is designed by Pentagram, Paula Scher in 2007)
OneShow, Design/Self Promotion Silver Pencil, 2013
Epica, Corporate Identity Silver, 2013
D&AD In Book, 2013
When does a film become an independent film?
IF, -taking it’s name from the initials of Independent Films- is the most prominent international independent film festival of Turkey.
The IF corporate identity disrupts the blockbuster film clichés with witty sentences. The word “IF” -the festival name- has been used utilized in sentences indicating a condition to cross the line from a cliché, commercial Hollywood film to an independent film.
The sentences chosen, define each medium (the letterhead, the envelope, the business cards...) with a cliché linked to that medium itself. We also created a poster campaign that would work well with the new identity.
Agency: TBWA Istanbul
Copywriter: İlkay Gürpınar, Kerem Tuten
Art Director: Zeynep Orbay
OneShow, Design/Brand Identity, Silver Pencil, 2013
New York Festivals International Advertising Awards, Finalist Certificate, 2013
Golden Drum Awards Design Grand Prix, 2012
Golden Drum Awards Gold, 2012
Eurobest Shortlist, 2012
Cannes Lions Design Shortlist, 2012
GMK Promotional Item Design Award, 2012
As TBWA globally changed its corporate typography to Helvetica we redesigned all of our stationary items.
Stemming out of the Helvetica spirit we wanted them to look as Swiss as possible. Everything is stated and specified perfectly in the general Swiss way of packaging. All the precise info about size, weight or materials take place directly on the packaging itself.
We did the same. But off course, we made some little tricks and added some wit-spice disrupting the specifications and the rigid Swiss-design.
The design understanding is intentionally kept subtle letting users discover each idea as they use these items on a long term basis.
The Stationary is being sold at the Istanbul Museum of Modern Art and Delicatessen.
Naming, branding and identity for a bakery, based in Istanbul. (240˚ is the temperature the bread is baked)
In collaboration with Guney Soykan.
Logo & Branding for a new restaurant in Istanbul.
2016 Calendar for Jotun (paint company).
Design of the booklets are inspired by architectural forms and shadow/light interactions. A project in collaboration with Guney Soykan.
Guney & I designed a yearly planner for Jotun. We created die-cut layouts, used the cut pieces to make confetti, and filled balloons with them (which we gave with the planners) to start the year with the right celebration!
Label design for a wine Brand, "Mahrem" (which means intimacy in Turkish).
Moiré is a line of houseware products that give reference to graphic design, with a focus on typography.
How Magazine - International Outstanding Design Award - 2009
Paula Rhodes Design Achievement Award - 2008