Hennessy, a beloved global brand, had built a fragmented market presence over the years. Each product in the portfolio had a unique brand world, with different tonalities and visual codes.
To make the brand iconic once again, we created one unified yet dynamic Hennessy identity that put focus back on the brand’s style and energy. A flexible system that stretches from the entry level to the ultra-luxury, from product communications to global campaigns.
One modernised brand design that was unmistakably Hennessy.
Role: Creative Director
