OneShow, Design/Brand Identity, Silver Pencil, 2013
New York Festivals International Advertising Awards, Finalist Certificate, 2013
Golden Drum Awards Design Grand Prix, 2012
Golden Drum Awards Gold, 2012
Eurobest Shortlist, 2012
Cannes Lions Design Shortlist, 2012
GMK Promotional Item Design Award, 2012
As TBWA globally changed its corporate typography to Helvetica we redesigned all of our stationary items.
Stemming out of the Helvetica spirit we wanted them to look as Swiss as possible. Everything is stated and specified perfectly in the general Swiss way of packaging. All the precise info about size, weight or materials take place directly on the packaging itself.
We did the same. But off course, we made some little tricks and added some wit-spice disrupting the specifications and the rigid Swiss-design.
The design understanding is intentionally kept subtle letting users discover each idea as they use these items on a long term basis.
The Stationary is being sold at the Istanbul Museum of Modern Art and Delicatessen.
Agency: TBWA Istanbul
Art Director / Designer: Zeynep Orbay