OneShow, Design/Self Promotion Silver Pencil, 2013
Epica, Corporate Identity Silver, 2013
D&AD In Book, 2013
When does a film become an independent film?
IF, -taking it’s name from the initials of Independent Films- is the most prominent international independent film festival of Turkey.
The IF corporate identity disrupts the blockbuster film clichés with witty sentences. The word “IF” -the festival name- has been used utilized in sentences indicating a condition to cross the line from a cliché, commercial Hollywood film to an independent film.
The sentences chosen, define each medium (the letterhead, the envelope, the business cards...) with a cliché linked to that medium itself. We also created a poster campaign that would work well with the new identity.
Agency: TBWA Istanbul
Copywriter: İlkay Gürpınar, Kerem Tuten
Art Director: Zeynep Orbay